I think UV materials arnt actually reflecting UV light. I will try to explain.
Those of us old enough to remember the 80's may well remember going into night clubs and seeing girls White underwear glowing bright White/blue under UV lighting in night clubs etc. Same with teeth, White hair and even some drinks. That UV light was in fact Actinic light.
Actinic light is a blue wavelength that certain colours reflect, making them almost glow. I use Actinic light on my reef tank firstly to "feed" my corals but also to make them fluorece and look stunning. If I open my fly boxes in the same room the tank is in, certain colours leap out at me, especially lime green, White, peach, orange etc etc.
As many will know, UV light is extremely harmful. When many of these materials hit the shelves they were demonstrated by using "black light", also known incorrectly as UV. Mostly it was Actinic that was used.
So, when these materials are used underwater, the blue wavelength penetrates the deepest and thus these materials tend to reflect back those wavelengths and appear to glow.
I tried taking some photos of the flies next to my reef tank, but the camera does not pick up the colours.
I hope that makes sense? If anyone is out Banchory/aboyne way and wants to see what there flies look like you are more than welcome to try them under actinic lighting. It's quiet spectacular!