Grrrrrrrrr...£625 for a rod built from a "kit" purchased in the US for $160 (About £100).
Some professional rod builders really do need to be shot!
Some magazine reviewers also need to be shot!
Little tip, if you are going to try the same thing, do not send promotional material that includes a photo of the components before they are assembled, still in their manufactures packaging, including the reference number from the online catalog!
I have written back to him...no reply as yet